News for you, folks!
I'm setting up the Knots Me...Knots Me Not! Facebook fan page.
Yes, i've given up to the evidence that Facebook plays a great role in the net XD
So, go to Knots Me...Knots Me Not! Facebook fan page!
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Friday, 8 January 2010
Tuesday, 14 July 2009
Etsy Italia Team!
During the mad period of the last exams i signed in the Etsy Italia Team: we are all crafters from Italy, or with italian blood, and we will help every italian to join the shining world of Etsy.
It's beautiful to know that the italians are taking part in the handmade revolution, and i'm very proud to be a part of this team ^^
It's beautiful to know that the italians are taking part in the handmade revolution, and i'm very proud to be a part of this team ^^
Monday, 25 May 2009
Aaaargh! Crashing analytics!
Poor me and my little Etsy shop...Lately i have been so busy that i can't even say "Goodmorning" on Twitter. My university thesis is sucking all my energies, and my last exams are doing the rest. I have to not to crochet till i can crochet saying "I have only one exam left!"
Today i saw the worst analytics i ever had XD
Luckly i have some crocheted pieces already done, and i'm reading this blog about how to make a blog: it's really interesting, and for the joy of my Google Analytics i want to share some tips i discovered there...
First, add a "Twit this post" button at the end of the blog post. Every reader of your blog will be able to tweet the link of your blog to their followers. There is the plugin that make this step automatic, but i have Disqus like "client" for my comments, and i had problems with the plugin. No fear! You can add a simple line of html code ^^
For example, this code:
<a href="http://twitter.com/home/?status= HERE YOUR TEXT + LINK TO THE BLOG POST, PUT %20 INSTEAD OF BLANK" target="n">Tweet this post!</a>
Then i learned to search through search.twitter.com the links that i'm tweeting, to see if someone has retweeted them. You can take the subscription to the feed of your search to be constantly informed if someone has retweeted you ^^ In this manner you get an average number of people that has probably seen your link.
About the feed...i subscribed to twitterfeed: it will automatically update my tweets with my blog posts and my new item in Etsy. The beauty of all of this work (above all the lazyness underneath) is that it feeds my HelloTxt, that lets me update Twitter, Plurk, Tumblr, MySpace and Flickr with one click!
I also added my most recent photo at the top of the blog: i use a logo to brand my blog&shops, but i think that it will be fair for you if i let you see my face :) I promise i will update the photo every time i have a good one ^^
Tweet this post!
Today i saw the worst analytics i ever had XD
Luckly i have some crocheted pieces already done, and i'm reading this blog about how to make a blog: it's really interesting, and for the joy of my Google Analytics i want to share some tips i discovered there...
First, add a "Twit this post" button at the end of the blog post. Every reader of your blog will be able to tweet the link of your blog to their followers. There is the plugin that make this step automatic, but i have Disqus like "client" for my comments, and i had problems with the plugin. No fear! You can add a simple line of html code ^^
For example, this code:
<a href="http://twitter.com/home/?status= HERE YOUR TEXT + LINK TO THE BLOG POST, PUT %20 INSTEAD OF BLANK" target="n">Tweet this post!</a>
Then i learned to search through search.twitter.com the links that i'm tweeting, to see if someone has retweeted them. You can take the subscription to the feed of your search to be constantly informed if someone has retweeted you ^^ In this manner you get an average number of people that has probably seen your link.
About the feed...i subscribed to twitterfeed: it will automatically update my tweets with my blog posts and my new item in Etsy. The beauty of all of this work (above all the lazyness underneath) is that it feeds my HelloTxt, that lets me update Twitter, Plurk, Tumblr, MySpace and Flickr with one click!
I also added my most recent photo at the top of the blog: i use a logo to brand my blog&shops, but i think that it will be fair for you if i let you see my face :) I promise i will update the photo every time i have a good one ^^
Tweet this post!
Monday, 27 April 2009
Greening the business
Earth Day made me think about my business enviromental impact: i recycle all that i can, all cotton, wool and felt scraps, i frog old jumpers to recycle the wool (one made my star blanket!), i'm also using little useless scraps of wool to crochet a classic granny squares blanket. But, about the packaging? I used to send my items without a gift package, because i didn't want to add more shipping fees to have a cheap shipping and packaging cost.
Now i'm thinking that, if i recycle materials that were destinated to the bin, i can offer a cute&eco friendly package with no additional costs. Obviously, the material will be saved before thrashed ^^
Searching for an ideal material for packaging that i can have in great quantities, i found the cereal box in front of me ^^ Lightweight carboard, in the perfect size for my package template, usually thrashed one time a week, i can cut from it 2 package, and i can also print my business cards on a flap! I have yet to try if the printing process will work well, or i can use the flap in different ways.
However, items will be shipped in ordinary postal bags, waterproof and securely closed, but with the internal package my item comes ready to be given for gift. I'm also thinking about buying a stamp to stamp the recycle symbol instead of using labels.
Now i'm thinking that, if i recycle materials that were destinated to the bin, i can offer a cute&eco friendly package with no additional costs. Obviously, the material will be saved before thrashed ^^
Searching for an ideal material for packaging that i can have in great quantities, i found the cereal box in front of me ^^ Lightweight carboard, in the perfect size for my package template, usually thrashed one time a week, i can cut from it 2 package, and i can also print my business cards on a flap! I have yet to try if the printing process will work well, or i can use the flap in different ways.
However, items will be shipped in ordinary postal bags, waterproof and securely closed, but with the internal package my item comes ready to be given for gift. I'm also thinking about buying a stamp to stamp the recycle symbol instead of using labels.
Wednesday, 22 April 2009
My new strategy
This morning i woke up with an Etsy mail about SEO, and i spent all the day on Etsy, retagging items, rewriting titles and so on. Proud of my self, i viewed the hearts on my Irish yellow necklace, and i started to search into the favourites of the people who hearted me (luckly i have (yet ;) ) few hearts ).
First of all, i discovered to be the only one who use the irish leaves on a necklace (yeah!), but also that there are lots of similar items to mine, all in one profile's favourites!
I think that this little visit in someone else's favourite helped me to find out my rivalry, to give a look at their prices and designs just not to copy them and find my personal way. I can also "touch" my hearter tastes, and create something that fits not only my tastes.
I haven't ever thought about watching the favourites of who favourites me, i think i will start doing it frequently.
First of all, i discovered to be the only one who use the irish leaves on a necklace (yeah!), but also that there are lots of similar items to mine, all in one profile's favourites!
I think that this little visit in someone else's favourite helped me to find out my rivalry, to give a look at their prices and designs just not to copy them and find my personal way. I can also "touch" my hearter tastes, and create something that fits not only my tastes.
I haven't ever thought about watching the favourites of who favourites me, i think i will start doing it frequently.
Tuesday, 7 April 2009
Punch!
Yesterday i bought a shining corner punch...sellers in Terni don't even know if corner punch do exist, while in Perugia i found it in a bricolage shop ^^
You can see the punch and the wannabe business card...yes, i'll probably change it again XD I'm searching my style, i think is normal to change business card untill i find the best design. The last business card is beautiful: simple, professional and readable, but...it doesn't show my logo, and what i'm dealing in ^^ I can't include the photos of my amigurumi because my printer needs more cartridges, and also i want to be able to update the banner, and will be ugly to have the banner up to date and the business card not. Consider that i don't want to order my business card, i want to create it from the beginning to the punching.
So my thinking is to have a simple business card, with my logo and the colors i use, and stop ^^ What do you think about my business card? And you, how much time did you need to find your perfect style? Let me know, i'm curious! ^^
You can see the punch and the wannabe business card...yes, i'll probably change it again XD I'm searching my style, i think is normal to change business card untill i find the best design. The last business card is beautiful: simple, professional and readable, but...it doesn't show my logo, and what i'm dealing in ^^ I can't include the photos of my amigurumi because my printer needs more cartridges, and also i want to be able to update the banner, and will be ugly to have the banner up to date and the business card not. Consider that i don't want to order my business card, i want to create it from the beginning to the punching.
So my thinking is to have a simple business card, with my logo and the colors i use, and stop ^^ What do you think about my business card? And you, how much time did you need to find your perfect style? Let me know, i'm curious! ^^
Wednesday, 1 April 2009
Organization time
Ok, i'm starting doing things seriously. Not because i can finally dedicate all my time in my craft activity, but just because i want to be more serious. Before to dream my shining future about my crafting-at-home work, i need to know if it is only a dream, or if i can really earn enough and not doing a day job.
First organization step: to do list.
Now, from monday till thursday i have my strategy planned: crafting during the day, and promoting during the night, different areas in different days.
Then, pimping my blog and shop: i asked a review of my shop from my fellows deviantARTists; i subscribed the blog to some blog directories; i subscribed to HelloTXT to manage my twitter/myspace/flickr/plurk/tumblr/blogger all-in-one; i subscribed to DISQUS to better manage the comments of the blog...whew, it's a lot of work! ...but i love it so much ;)
I'm also thinking about packaging...yes, i have always sold patterns, but i want to make tangible goods! The work is a bit slow (i have not so much time to produce lots and lots of crocheted items XD), but i love to send out my handmade goods. So, a question for all: how do you package your goods? Where do you find all the materials? I want my package to be cheap, but special!
First organization step: to do list.
Now, from monday till thursday i have my strategy planned: crafting during the day, and promoting during the night, different areas in different days.
Then, pimping my blog and shop: i asked a review of my shop from my fellows deviantARTists; i subscribed the blog to some blog directories; i subscribed to HelloTXT to manage my twitter/myspace/flickr/plurk/tumblr/blogger all-in-one; i subscribed to DISQUS to better manage the comments of the blog...whew, it's a lot of work! ...but i love it so much ;)
I'm also thinking about packaging...yes, i have always sold patterns, but i want to make tangible goods! The work is a bit slow (i have not so much time to produce lots and lots of crocheted items XD), but i love to send out my handmade goods. So, a question for all: how do you package your goods? Where do you find all the materials? I want my package to be cheap, but special!
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