It's always good to make something: we earn in money and in happiness, moving our hands to make something "our". We also love to write tutorials and teach how to do something that we consider easy when others consider...wow.
But, where is the limit? When we stop and say "Ok, i'll buy it"?
We have to discuss about value.
The seller point of view
The real great problem appears when the price is too much smaller than the value buyers' give to the item. Lot of persons told me that i have to increase my prices of 1,2 dollars, because the buyers can think that my items aren't products of quality.
So, the buyer will not buy if the item price is upper than the value he gives to the item, or if the price is smaller. And every buyer have is perception of value.
This is the best way to get an headache.
The only solution i see is to ask. Ask to your mother, father, friend and fellow crafters if your prices are right, or if they will lead to and indiscriminate Do-It_Your-Damn-Self ^^
The buyer point of view
Buying is addictive. I started saying "I can make it!", then i finished saying "I buy it!". It's beautiful thinking that we are buying an handmade product from an artisan that loves what he/she is doing. But not everyone has this vision, like me on the start. The first difficulty is the buying online, all the terms and conditions, giving the number of the card, address, if the item will be shipped or not, and also the language! Then comes the "I can make it!" period, because we think the item is expensive not knowing how much work there is behind. There is also someone who prefers to buy similar items but mass produced, expending 1/10 of the handmade item's price, because he/she doesn't believe in the handmade revolution.
The "I buy it" period comes after a real need of the item we saw, and then, if the costumer care was good, buying becomes addictive.
So, all is around value. Like a buyer, i will love to see a work-in-progress story about the item i'm going to buy, because i can finally understand how worth it is.